ALPHACAST allows for customised music playlists while listening to radio. In this video, the concept is explained in some detail, highlighting the key features.
These features include the ability to skip, ban and love tracks while listening to the radio. Using a status feed of other users actions, listeners can also tailor their playlist based on other users music tastes and choices.
Another key feature of ALPHACAST is the ability to share live content in real time. Users can save down short clips of content from the station that they find engaging, and share them on social networking sites such as Twitter and Facebook to further expand a stations appeal.
This unique feature allows a station to reach a larger potential audience, as content is shared with those who may not normally listen to that particular station.